{"version":"https://jsonfeed.org/version/1","title":"The Brand Standard","home_page_url":"https://brandstandardgroup.com","description":"The Brand Standard","author":{"name":"The Brand Standard"},"items":[{"id":"https://brandstandardgroup.com/overview/f/why-every-serious-organization-needs-a-style-guide","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6a6e9cf5-dd63-4855-bd25-e6503d8a1c11/20260107%20OIFS%20Brand%20Guidelines.png\"/><p>Walk into most organizations and you'll quickly discover a common problem: everyone is communicating differently.</p>","url":"https://brandstandardgroup.com/overview/f/why-every-serious-organization-needs-a-style-guide","title":"Why Every Serious Organization Needs a Style Guide","summary":"Walk into most organizations and you'll quickly discover a common problem: everyone is communicating differently.","date_modified":"2026-06-03T02:40:01Z"},{"id":"https://brandstandardgroup.com/overview/f/why-your-organization-may-not-need-a-full-time-cmo","html_content":"<img src=\"https://img1.wsimg.com/isteam/stock/8035\"/><p>For many growing businesses, nonprofits, chambers of commerce, and professional service firms, marketing often reaches a crossroads.</p>","url":"https://brandstandardgroup.com/overview/f/why-your-organization-may-not-need-a-full-time-cmo","title":"Why Your Organization May Not Need a Full-Time CMO","summary":"For many growing businesses, nonprofits, chambers of commerce, and professional service firms, marketing often reaches a crossroads.","date_modified":"2026-06-02T02:08:28Z"}]}