{"version":"https://jsonfeed.org/version/1","title":"The Brand Standard","home_page_url":"https://brandstandardgroup.com","description":"The Brand Standard","author":{"name":"The Brand Standard"},"items":[{"id":"https://brandstandardgroup.com/learn/f/what-is-geo-how-ai-is-changing-the-way-customers-find-businesses","html_content":"

The way people search for businesses is evolving. Here's what business owners should know about Generative Engine Optimization (GEO) and why it matters.

","url":"https://brandstandardgroup.com/learn/f/what-is-geo-how-ai-is-changing-the-way-customers-find-businesses","title":"What Is GEO? How AI Is Changing the Way Customers Find Businesses","summary":"The way people search for businesses is evolving. Here's what business owners should know about Generative Engine Optimization (GEO) and why it matters.","date_modified":"2026-10-18T15:13:18Z"},{"id":"https://brandstandardgroup.com/learn/f/why-fractional-marketing-makes-sense","html_content":"

You don't necessarily need a full-time marketing executive. You need a clear strategy, experienced leadership, and someone who knows how to turn ideas into action.

","url":"https://brandstandardgroup.com/learn/f/why-fractional-marketing-makes-sense","title":"Why Fractional Marketing Makes Sense","summary":"You don't necessarily need a full-time marketing executive. You need a clear strategy, experienced leadership, and someone who knows how to turn ideas into action.","date_modified":"2026-10-12T13:39:01Z"},{"id":"https://brandstandardgroup.com/learn/f/google-isn%E2%80%99t-the-only-one-searching-for-your-business-anymore","html_content":"

For years, businesses have obsessed over one question:

","url":"https://brandstandardgroup.com/learn/f/google-isn%E2%80%99t-the-only-one-searching-for-your-business-anymore","title":"Google Isn’t the Only One Searching for Your Business Anymore","summary":"For years, businesses have obsessed over one question:","date_modified":"2026-09-10T12:29:45Z"},{"id":"https://brandstandardgroup.com/learn/f/your-website-is-an-employee-is-it-doing-its-job","html_content":"

Think about the expectations you have for an employee.

","url":"https://brandstandardgroup.com/learn/f/your-website-is-an-employee-is-it-doing-its-job","title":"Your Website Is an Employee. Is It Doing Its Job?","summary":"Think about the expectations you have for an employee.","date_modified":"2026-09-03T18:11:34Z"},{"id":"https://brandstandardgroup.com/learn/f/ai-wont-replace-great-marketing","html_content":"

But It Will Replace Lazy Marketing

","url":"https://brandstandardgroup.com/learn/f/ai-wont-replace-great-marketing","title":"AI Won't Replace Great Marketing...","summary":"But It Will Replace Lazy Marketing","date_modified":"2026-07-08T20:04:55Z"},{"id":"https://brandstandardgroup.com/learn/f/why-every-serious-organization-needs-a-style-guide","html_content":"

Walk into most organizations and you'll quickly discover a common problem: everyone is communicating differently.

","url":"https://brandstandardgroup.com/learn/f/why-every-serious-organization-needs-a-style-guide","title":"Why Every Serious Organization Needs a Style Guide","summary":"Walk into most organizations and you'll quickly discover a common problem: everyone is communicating differently.","date_modified":"2026-06-03T02:40:01Z"},{"id":"https://brandstandardgroup.com/learn/f/why-your-organization-may-not-need-a-full-time-cmo","html_content":"

For many growing businesses, nonprofits, chambers of commerce, and professional service firms, marketing often reaches a crossroads.

","url":"https://brandstandardgroup.com/learn/f/why-your-organization-may-not-need-a-full-time-cmo","title":"Why Your Organization May Not Need a Full-Time CMO","summary":"For many growing businesses, nonprofits, chambers of commerce, and professional service firms, marketing often reaches a crossroads.","date_modified":"2026-06-02T02:08:28Z"}]}